Research Methodology
Yamini MaheshwariThis e-book is for commerce & management students i.e. for B.com, BBA, M.com & MBA students..
In this e-book following topics are covered : -
Unit : 1 - Introduction
Meaning of research
Objectives of research
characteristics of research
What makes people do research? (motivation in research)
Classification of research
Research approaches
Significance of research
Unit : 2 - Research process
Research design
Features of research design
Important Concepts Relating to Research Design
Types of research design
Important Types of Experimental Design
Unit : 3 - Collection of data
Concept of Sample
Sample size or sampling procedure
Various Types of Sampling Techniques
Determination and Selection of Sample Member
Types of Data
Various methods of data collection
DIfference b/w questionnaire & schedule
Preparation of Questionnaire & Schedule
Types of questions
Sequence of questions
Check questions
Length of Questionnaire
Precautions in Preparation of Questionnaire
Precautions in Collection of Data
Unit : 4 - Analysis of data
Coding, editing & tabulation of data
Coding of data
Editing of data
Tabulation of data
Various Kinds of Charts and Diagrams Used in Data Analysis
Various Kinds of Charts
Diagrams Used in Data Analysis
Use of SPSS in Data Analysis
SPSS
Uses of spss
Non-parametric & Parametric tests
Unit : 5 - Estimation Theory and Hypothesis Testing
Sampling theory
Formulation of Hypotheses
Meaning
Features of hypothesis
Types of hypothesis
FORMULATING HYPOTHESIS
Application of Z-test, t-test, F-test and Chi-Square test
Unit : 6 - Techniques of Association of Attributes & Testing
Application and Analysis of Variance (ANOVA)
Unit : 7 -Research Report Preparation
Types and Layout of Research Report
Meaning
Layout
Types
Precautions in Preparing the Research Report
Unit : 8 - Bibliography and Annexure in the Report
Significance of report
Drawing Conclusions
Suggestions and Recommendations to the Concerned Persons